A data-driven world

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Our data collection capabilities have increased dramatically over the last decade and as a consequence of this, nearly every aspect of our lives is being adapted upon examination of this new data. Our  mobile phones give us instant access to a virtually infinite amount of data that we can call upon to inform our decisions. […]

Big Data & how to study it

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It’s 2018 and Big Data is with us and the benefits for marketing are colossal, we are collecting vast amounts of highly specific data on customer behaviour, attitudes, location and preferences, that we can then use for precise targeting. The genie is well and truly out of the bottle… No such thing as too much […]

Less is more. More is less

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Minimalism & it’s implementation in web design If you take one look at the most visited website in the world, Google, you’ll see minimalism used to striking effect. A bold, simple, geometric sans-serif typeface for the letters that form the ubiquitous logo, set atop the stark white emptiness of the  page – this is minimalism […]

Introducing the future of lead generation

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You represent an ambitious organisation who has the desire to grow and the life blood of this growth is a regular stream of new potential customers. In the past this would have meant approaching a supplier of data who would have sourced leads via surveys and cold calling. It represented individuals who may express an […]

Trustworthy data means positive sales

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If you are considering a direct mail campaign as part of your marketing strategy you need to ensure you have the right data. All too often campaigns fail to achieve the expected return on investment because of poor data. When you are building a campaign you will no doubt spend time on the branding, content […]